Adults love Halloween because adulthood has changed

Halloween used to be kid stuff. To quit dressing up was an important rite of passage. It meant you were one step closer to becoming an adult. Not anymore. Today adults have become avid Halloween revelers, especially young adults. By 2005, just over half of adults celebrated Halloween. Today, that number has grown to over 70 percent. Those between 18 and 34 years old participate at the highest rate, and they’re also the holiday’s biggest spenders, shelling out over twice as much...